Jetour, preparing for the Middle East launch of its G700 SUV, came to us seeking a full-service media and marketing solution to generate pre-launch buzz across the MENA region.

For the JETOUR Media Alliance Tour in Anhui, China, ahead of the Middle East launch of the Jetour G700, our goal was to create a high-impact pre-launch campaign by engaging the region’s top automotive media outlets and influencers. We designed an immersive experience that highlighted the vehicle’s innovation and luxury, generating authentic content to drive awareness across the MENA market. We curated a selective group of leading automotive journalists and digital creators whose audiences aligned with Jetour’s target demographic. The tour included exclusive driving sessions, in-depth vehicle demonstrations, and behind-the-scenes access to Jetour’s facilities in Anhui, allowing participants to produce rich, shareable content that showcased the G700’s capabilities. From logistics and on-ground coordination to media kits and content strategy, every detail was orchestrated to maximize exposure. Social media amplification, real-time updates, and tailored storytelling ensured each participant’s coverage resonated with their audience while reinforcing Jetour’s brand message. The outcome was a surge in pre-launch engagement, with extensive editorial coverage, influencer posts, and multimedia content building anticipation ahead of the G700’s Middle East debut. The tour successfully positioned Jetour as a leading SUV brand, combining immersive experiences with strategic marketing to drive early market excitement.