Based between the UK and Beijing, with a background in international communications, creative strategy and social media. Experience spans global brands and commercial projects including Netflix, Sloane Street and Knight Frank, alongside cultural and destination projects such as Shanghai Zhujiajiao and City God Temple.
Extensive experience in global brand communications and the automotive industry, supporting brands including Geely, Chery, GWM, JETOUR and LEPAS across Europe, the Middle East, Latin America and Africa, covering international media relations, KOL partnerships, social media and global brand activations.
UK-trained in art and visual communication, combining creative thinking, digital storytelling and international PR with a strong cross-cultural perspective.