Binghatti is a leading real estate developer known for distinctive architecture and high-end residential developments.

To amplify awareness of Mercedes-Benz Places | Binghatti City in the Chinese market, a targeted influencer content campaign was executed featuring Chinese lifestyle and luxury content creator Wild Heng Heng. The influencer attended the official Dubai launch event and documented the full journey and on-site experience through a premium video, highlighting the unveiling of the world’s first Mercedes-Benz branded city. Content was primarily published on Douyin, with additional distribution across WeChat Channels, RedNote, Toutiao, and Bilibili to extend reach. This multi platform approach ensured strong exposure among luxury, lifestyle, and investment-interested audiences, reinforcing Binghatti’s positioning as a leading ultra-luxury real estate developer and strengthening brand visibility within the Chinese digital ecosystem.