Client
iFLYTEK
Year
2025
Services
Marketing & PR
iFLYTEK partnered with us to handle PR and media coordination for their booth and exclusive launch event at GITEX Global in Dubai
As iFLYTEK prepared to showcase its latest AI and voice technology innovations at GITEX Global Dubai, one of the world's largest tech stages, our team led PR and media coordination for the company's exhibition booth and exclusive launch event. Our goal was to maximize visibility for the event and connect iFLYTEK's vision with the right audiences across the GCC region through credible, high-impact media coverage. We began by identifying leading technology, business, and mainstream publications whose audiences aligned with iFLYTEK's regional growth objectives, then coordinated closely with top-tier outlets including Gulf Today, Gulf News, Gulf Business, Khaleej Times, and Noor Dubai TV. Each partnership was tailored to highlight a different facet of iFLYTEK's technology, from speech recognition breakthroughs to enterprise AI solutions, ensuring comprehensive and varied storytelling. On the ground in Dubai, our team managed media logistics around the booth and launch event, facilitating interviews, briefings, and real-time coordination to keep coverage accurate, timely, and aligned with iFLYTEK's messaging. The result was strong, multi-outlet media visibility that connected iFLYTEK's innovation with the people shaping the region's tech future, reinforcing the company's standing on the global AI stage.